Editorial content is highly valued. It provides deeper information to prospects and clients about topics. More importantly, it is a great lead generation tool. People who access editorial content such as case studies, articles, and infographics are serious in their pursuit of products and services; they represent prospects that are further along in the evaluation process.
The examples below represent different types of content which I have created to educate and inform a target audience. They have been used in social media campaigns, email campaigns, and online advertisements to generate leads and increase awareness
Infographic
Infographics are used to present information in a graphical format that is easier to digest and often more acceptable than articles or other documents.
Whitepapers
Whitepapers present information using a fact-based approach that does not attempt to sell the reader. They are strictly educational.
These two whitepapers present material on wireless charging technology from a financial perspective and an implementation perspective.
Case Study
Case studies are testimonials that are great sales tools. They tell the story from a users perspective in a concise and convincing way.
They should include a clear understanding of the problem faced by the customer, the reasons a product was chosen, and metrics that illustrate their success. These metrics imply the benefits other customers can gain from implementing the same solution.
