My current employer is company that manufactures technology used to identify and track products, items, and processes.  This technology can be quite sophisticated employing lasers, imaging solutions, vision processors, complex algorithms and software.  The company is best known for its grocery scanners that are used more than any other in checkouts throughout the world.  This success is a blessing; it is also a curse.  These enterprises do not realize there are more offerings of which they could take advantage.  Retailers have manufacturing facilities, distribution facilities, and supply chains that could benefit from these products and solutions.

The examples below were part of a campaign I initiated that was targeted at existing retail clients to educate them about the other offerings the company had. They were placed as digital ads on industry websites and journals; they were hosted on YouTube as video ads connected through a Google remarketing campaign.  Finally, they were used as part of a lead generation campaign that involved email marketing and follow up tele sales.

More Than Grocery

Video

Journal Ad

Banner Ad

More Than Checkout

Video

Journal Ad

Banner Ad