Video is the #1 media for reaching a target audience. An email with video in the subject line can significantly increase open rates – over 15% and increase click through rates by more than 20%. Moreover, this media lends itself to sharing so content can be passed socially, expanding reach. It also provides sales people with material they can instantly use to stay in contact with their accounts and increase the effectiveness of their prospecting.
The videos below are a varied sample of the over 100 videos I have developed. All of these videos were written, produced, and directed by me. Often, I operate the camera and edit clips during production.
Tradeshow Promotion
This promotional video was created as part of a campaign to drive attendance at a tradeshow. It was part of a series of videos that were produced then distributed on social media and via email campaigns along with associated landing pages.
https://vimeo.com/380778768
Viral Promotion
The video was created while participating at a tradeshow. The audio was recorded by 2 salespeople during the event so the quality is less than perfect; but the response was excellent. It created engagement, attraction, and levity which lasted well beyond the 3 days of the show, as it was shared extensively.
https://vimeo.com/397731956
Awards Video
This video was created for internal distribution to inform employees about awards what were presented at a recognition banquet. The video and images were captured during the evening event, and the final video was produced and distributed by noon the next day.
https://vimeo.com/367143794/50735c4fa5
Educational Video
This educational video was produced to highlight technology available on a new product. It also addressed negative messaging that was being broadcast by competitors. The video was used on social media, email campaigns, and sales presentations.
https://vimeo.com/358909288/bcfdbc523f